Cribl · Partner event · Case study

One event. More than 30 videos.

In July 2026, Cribl, the AI telemetry company, brought its sales partners to Munich for a day of 12 talks, given by Cribl's own team and by customers using the platform in their companies. A day like that usually survives in a few notebooks and whatever people remember on the way home. This one had four cameras on it: two pointed at the stage, one for photographs and one for the recap and interviews. It became more than 30 videos, now in use by Cribl's partners and its marketing team.

On this page

01The recap film ↓ 02Every talk on record ↓ 03Reels that invite people to the booth ↓ 04Photography ↓

In the words of the people who were there

The recap is built around six participant interviews, cut together with scenes from the talks and the breaks. Partners hear from each other what they took home, and that carries more weight than anything Cribl could say about its own event.

After the event, Cribl put the film on a follow-up page with the slides from the talks, and shared it in its newsletter and on LinkedIn. It will help with the next invitation too. A partner who stayed at the office this time gets to hear from colleagues who came.

Cribl · Munich · July 2026

Shown here in 16:9. Cribl also has a 5:4 cut for LinkedIn.

Every talk, kept for the next client call

Twelve talks is more than anyone takes in on one day. Cribl's team walked the partners through different parts of the platform, and customers explained what they had built with it.

Audience discussion

Microphones around the room pick up questions from people's seats, and I isolate the voices in post. Nobody has to wait for a handheld mic or queue at a fixed one, so people talk the way they would anyway, and every question is still clear on the recording.

Cribl shares every recording with its partners. Before a client meeting, a partner can go straight to the talk that answers that client's question, or pass on the customer story closest to the client's own setup. Partners who couldn't come to Munich get the whole programme too, one topic at a time.

Slides and speaker

Slides stay readable next to the speaker. The second camera films the whole stage in high resolution. In the edit, a tool I built crops in close on the speaker and follows them as they move around. It looks as if someone had been operating that camera the whole time, though nobody had to.

Reels that invite people to the booth

A talk made for partners also works on people who have never heard of Cribl, once it's cut down to the one moment that lands. More than a dozen reels came out of the day, each built around a single point from a speaker.

Cribl's marketing team posts them ahead of trade fairs, and every reel ends with an invitation to the Cribl booth or to the next event like this one. Anyone who wants to hear more from that speaker knows exactly where to go.

Photographs the guests could post themselves

The third camera was on photographs all day, on the stage and in the breaks. Cribl shared the pictures with speakers and participants so they could post about their part in the day on their own accounts. That puts the event in front of networks Cribl's own channels don't reach.

Next to a talk recording, a portrait of the speaker does more than a logo. The wide shots belong in the next invitation, where a future guest can see the room before deciding to come.

The day keeps working

Getting everyone into one room was the expensive part, and Cribl had paid for it before a single camera was switched on. Everything on this page came out of that one day, and two months later all of it is still in use.

If you're planning a partner event or a user conference, get in touch below and we'll work out what the day should leave behind.